Vegas Golden Knights

THE STORY

The NHL expanded for the first time in 17 years when Las Vegas joined the League for the 2017-2018 season. The new club chose the name Golden Knights, a tribute to owner Bill Foley’s days at West Point, home of Army’s Black Knights. The Golden Knights’ first logo featured a knight’s helmet in gold and grey on a black shield trimmed in gold; the eyeholes of the mask were designed to form a “V” for Vegas. The uniforms introduced a new color to the NHL: Steel grey jerseys and helmets were worn at home with black sleeves trimmed with black, gold, and red. Within the Golden Knights’ golden stripes, a subtle floral pattern was added; it was patterned after sagebrush, the state flower of Nevada. The floral look was also added to the shield on the primary logo but is visible only on the jerseys themselves because of an embroidery technique; the logo itself does not have a floral pattern. The Golden Knights also added a nod to their hometown via the shoulder logo, a starburst from the famous “Welcome to Las Vegas” sign combined with swords keeping with the knights theme.